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Journey Mapping
- Sep 08, 2015
- By Kalei
- In Design, Internship, Marketing Trends
- 0 Comments
How exactly can a business determine what they need to change about their product/service without knowing how the customers are currently reacting? They can’t. But customer journey maps make that easy. During my internship at Concur, I was introduced to the concept of a journey map used in a business…
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Brand Profile: iMac Evolution
- Aug 27, 2015
- By Kalei
- In Advertisement, Brand, Company Profile, Design, Marketing Trends
- 0 Comments
Apple is iconic for their revolutionary designs, and their constant innovation. The iMac has played a big part in the technology revolution since the original release in 1998. I recently stumbled across this “evolution of iMac” timeline that Apple released alongside their 2012 line, and thought it would be interesting…
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Review: Office for Mac 2016
- Aug 09, 2015
- By Kalei
- In Reviews
- 0 Comments
Ahh finally, an update for the Microsoft Office suite has come to the Mac-users of the world. It’s been a long and frustrating wait for this update to the programs I use every single day. Despite the rivalry between Apple and Microsoft, the Mac market is huge for Microsoft Office, and pleasing…
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10 Steps to Create an Infographic using PowerPoint
- Jul 31, 2015
- By Kalei
- In Design, Infographic, Tutorial
- 0 Comments
Earlier I wrote a blog on creating infographics using only PowerPoint sharing the tips and tricks I learned from Steve Thompson at Concur. This time, I created a visual e-book to share. Check out my tutorial for 10 easy steps to designing a professional looking infographic with PowerPoint, and let…
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Nature Valley’s 3 Generations
- Jul 25, 2015
- By Kalei
- In Advertisement, Social Media
- 0 Comments
Being in the transitional period between adolescence and adulthood, I see the “problems” of each generation very differently than those old enough to make the cut as adults, and young enough to be considered a child still. I’m constantly being bombarded by messages of the media claiming “my generation” is…
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10 Things you Didn’t Buy on Amazon Prime Day
- Jul 15, 2015
- By Kalei
- In Advertisement, Marketing Trends, Reviews
- 0 Comments
Amazon has already been getting a lot of complaints about Prime Day. For the past week, they’ve been blasting all advertising channels with promises of better deals than Black Friday, and the best shopping day of the summer. Other retailers have been threatened by the hype and launching their own…
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Easy Infographics.pptx
- Jul 13, 2015
- By Kalei
- In Design, Infographic, Internship
- 0 Comments
One of my summer projects for the internship is to create an infographic. To familiarize me with the Concur style, my manager sent me a couple examples of past infographics they’ve sent out– one in particular we really liked and hoped to mock the style of with my project. After…
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Intro to Customer Experience
- Jul 06, 2015
- By Kalei
- In Internship, Marketing Trends
- 0 Comments
“Welcome to Concur!” I’ve heard that a lot over the past couple weeks in my new internship at Concur Technologies, and I truly do feel welcomed. My first couple weeks on the job have been fantastic– I have a great team, and some fun projects for the summer. When I…
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Mountain Dew or Mountain Don’t
- Jul 01, 2015
- By Kalei
- In Advertisement
- 0 Comments
It’s Thursday night and I’m sitting on the couch browsing the web as my little brother watches TV. TruTV: Impractical Jokers, high intensity television. That being said, the commercials are also calibrated to their target market: my brother. A Taco Bell commercial comes on advertising one of the new variations of…
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I have been planning on getting a new computer to replace my 2011 MacBook Air since last year, but I knew the new MacBook would be released this year so I took a raincheck on my graduation present. As much as I loved my Air (and Pro before that) they…