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The Website Design Evolution
- Jun 03, 2015
- By Kalei
- In Company Profile, Design, Marketing Trends
- 0 Comments
Being interested in both marketing and design drives me to be constantly thinking about what will be visually appealing to my audience in the future– but what about in the past? I thought it would be interesting to compare a popular blogs from nine years ago to how those blogs…
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Brand Profile: Victoria’s Secret
- May 29, 2015
- By Kalei
- In Brand, Company Profile
- 0 Comments
Victoria’s Secret is a household name. I find it interesting that it’s really the only name in the lingerie industry that’s recognizable on such a massive level. It’s an empire of glitter and lace that has a home in every decent sized mall in America (and even outside of America); but…
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365 Days of Presentation Design
- May 13, 2015
- By Kalei
- In Design
- 0 Comments
Over the past year, presentation design has been emphasized more than ever in my life. I use it every day: in class, in case competitions, and in the working world. As a marketing and design student, I have to realize how important it is to utilize your visuals properly when…
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“Femvertising” – Inspiring Women Through Media
- Apr 08, 2015
- By Kalei
- In Advertisement, Marketing Trends, Social Media
- 0 Comments
It takes a lot for an advertisement to get real emotion out of their audience– a smile, a laugh, maybe even a tear or two. I can honestly say that over the past couple years, I’ve run into some very inspiring ads for female empowerment. These ads have made me…
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Brands with Humor – April Fools’ Day 2015
- Apr 06, 2015
- By Kalei
- In Social Media
- 0 Comments
We all love someone with a good sense of humor, so why shouldn’t companies have one too? April Fools’ Day is full of harmless jokes and pranks from the ones we love– sometimes it’s frustrating, and sometimes you just want a piece of the action. But as a dutiful marketing…
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Behind the Scenes of Design Projects
- Mar 28, 2015
- By Kalei
- In Infographic
- 0 Comments
No matter what your business is, or who you’re trying to sell to, a good designer is key to catching that consumer’s eye. Every single company has had someone do some sort of design work for them, because it’s everywhere you look! Logos, websites, ads, apparel– it’s hard to avoid the…
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Reactive Social Marketing
- Mar 09, 2015
- By Kalei
- In Marketing Trends, Social Media
- 0 Comments
It’s become common knowledge that if your Twitter, Facebook and webpage aren’t constantly updated with the latest information, you are missing out on a huge amount of potential interaction with your consumer base; but even more than that, brands have recently been implementing an even more high-speed social media marketing strategy—reactive…
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The Power of Pinterest
- Mar 08, 2015
- By Kalei
- In Infographic, Marketing Trends, Social Media
- 0 Comments
When it comes to social media marketing, people always think of Facebook, Twitter, and LinkedIn. These may have been the “Big 3” for the past several years, but Pinterest is making its way on the map. Pinterest may be the most effective way to reach an audience and convert those…
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What’s wrong with this ad?
- Mar 07, 2015
- By Kalei
- In Advertisement
- 0 Comments
Take 30-seconds to look over this ad and decide what’s wrong…