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Review: “Contagious: Why Things Catch On” by Jonah Berger
- Feb 12, 2018
- By Kalei
- In Advertisement, Reviews
- 0 Comments
I’m guilty of spending hours scrolling through my Facebook feed watching viral videos (and you probably are too), but I never thought about what brought those videos to my home page—what caused this advertisement to surface among the millions of other funny commercials? Why is this dog waddling across a…
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Brand Profile: iMac Evolution
- Aug 27, 2015
- By Kalei
- In Advertisement, Brand, Company Profile, Design, Marketing Trends
- 0 Comments
Apple is iconic for their revolutionary designs, and their constant innovation. The iMac has played a big part in the technology revolution since the original release in 1998. I recently stumbled across this “evolution of iMac” timeline that Apple released alongside their 2012 line, and thought it would be interesting…
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Nature Valley’s 3 Generations
- Jul 25, 2015
- By Kalei
- In Advertisement, Social Media
- 0 Comments
Being in the transitional period between adolescence and adulthood, I see the “problems” of each generation very differently than those old enough to make the cut as adults, and young enough to be considered a child still. I’m constantly being bombarded by messages of the media claiming “my generation” is…
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10 Things you Didn’t Buy on Amazon Prime Day
- Jul 15, 2015
- By Kalei
- In Advertisement, Marketing Trends, Reviews
- 0 Comments
Amazon has already been getting a lot of complaints about Prime Day. For the past week, they’ve been blasting all advertising channels with promises of better deals than Black Friday, and the best shopping day of the summer. Other retailers have been threatened by the hype and launching their own…
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Mountain Dew or Mountain Don’t
- Jul 01, 2015
- By Kalei
- In Advertisement
- 0 Comments
It’s Thursday night and I’m sitting on the couch browsing the web as my little brother watches TV. TruTV: Impractical Jokers, high intensity television. That being said, the commercials are also calibrated to their target market: my brother. A Taco Bell commercial comes on advertising one of the new variations of…
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“Femvertising” – Inspiring Women Through Media
- Apr 08, 2015
- By Kalei
- In Advertisement, Marketing Trends, Social Media
- 0 Comments
It takes a lot for an advertisement to get real emotion out of their audience– a smile, a laugh, maybe even a tear or two. I can honestly say that over the past couple years, I’ve run into some very inspiring ads for female empowerment. These ads have made me…
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What’s wrong with this ad?
- Mar 07, 2015
- By Kalei
- In Advertisement
- 0 Comments
Take 30-seconds to look over this ad and decide what’s wrong…