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How exactly can a business determine what they need to change about their product/service without knowing how the customers are currently reacting? They can’t. But customer journey maps make that easy. During my internship at Concur, I was introduced to the concept of a journey map used in a business…
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Apple is iconic for their revolutionary designs, and their constant innovation. The iMac has played a big part in the technology revolution since the original release in 1998. I recently stumbled across this “evolution of iMac” timeline that Apple released alongside their 2012 line, and thought it would be interesting…
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Amazon has already been getting a lot of complaints about Prime Day. For the past week, they’ve been blasting all advertising channels with promises of better deals than Black Friday, and the best shopping day of the summer. Other retailers have been threatened by the hype and launching their own…
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“Welcome to Concur!” I’ve heard that a lot over the past couple weeks in my new internship at Concur Technologies, and I truly do feel welcomed. My first couple weeks on the job have been fantastic– I have a great team, and some fun projects for the summer. When I…
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Being interested in both marketing and design drives me to be constantly thinking about what will be visually appealing to my audience in the future– but what about in the past? I thought it would be interesting to compare a popular blogs from nine years ago to how those blogs…
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It takes a lot for an advertisement to get real emotion out of their audience– a smile, a laugh, maybe even a tear or two. I can honestly say that over the past couple years, I’ve run into some very inspiring ads for female empowerment. These ads have made me…
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It’s become common knowledge that if your Twitter, Facebook and webpage aren’t constantly updated with the latest information, you are missing out on a huge amount of potential interaction with your consumer base; but even more than that, brands have recently been implementing an even more high-speed social media marketing strategy—reactive…
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When it comes to social media marketing, people always think of Facebook, Twitter, and LinkedIn. These may have been the “Big 3” for the past several years, but Pinterest is making its way on the map. Pinterest may be the most effective way to reach an audience and convert those…
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Category “Marketing Trends”
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