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Review: “Contagious: Why Things Catch On” by Jonah Berger
- Feb 12, 2018
- By Kalei
- In Advertisement, Reviews
- 0 Comments
I’m guilty of spending hours scrolling through my Facebook feed watching viral videos (and you probably are too), but I never thought about what brought those videos to my home page—what caused this advertisement to surface among the millions of other funny commercials? Why is this dog waddling across a…
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Review: “Switch” by Chip and Dan Heath
- Sep 12, 2015
- By Kalei
- In Reviews
- 0 Comments
For one of my projects this year as an intern, my manager instructed me to do some research on the idea of change. She sent me to Switch: How to Change Things When Change is Hard by Chip and Dan Heath, with the intention of reading the first few chapters focusing…
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Review: Office for Mac 2016
- Aug 09, 2015
- By Kalei
- In Reviews
- 0 Comments
Ahh finally, an update for the Microsoft Office suite has come to the Mac-users of the world. It’s been a long and frustrating wait for this update to the programs I use every single day. Despite the rivalry between Apple and Microsoft, the Mac market is huge for Microsoft Office, and pleasing…
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10 Things you Didn’t Buy on Amazon Prime Day
- Jul 15, 2015
- By Kalei
- In Advertisement, Marketing Trends, Reviews
- 0 Comments
Amazon has already been getting a lot of complaints about Prime Day. For the past week, they’ve been blasting all advertising channels with promises of better deals than Black Friday, and the best shopping day of the summer. Other retailers have been threatened by the hype and launching their own…
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I have been planning on getting a new computer to replace my 2011 MacBook Air since last year, but I knew the new MacBook would be released this year so I took a raincheck on my graduation present. As much as I loved my Air (and Pro before that) they…